If you have a business, how do you get your clients? I'm consistently asked this by trainers, clients, and random people. I use a method or a couple of techniques that work for me. I know it's all about exposure, so I know I need a good platform. If you are a trainer and your reading this, I hope to give you some insight into this topic. The subject can be tricky if it's your first time doing it, and for trainers or anyone starting a business, you know that if you don't have clients, you don't have a business. I will go into a little of what I do, but let's start with the basics.
If you are a trainer trying to get personal training clients, it's best to start by being interested in helping them. Clients can tell when you are more concerned with making money than helping them. From the time a trainer and clients speak, a first impression is taking place. The clients want to know who you are and what your intentions are. It's best to ask them about their fitness journey and why they are choosing now to take action? It's also a good idea to find out if they ever had a trainer before because they couldn't have a bad experience or don't know how the process goes.
Another couple of questions to ask is what will happen to your life when you reach these goals. What are some obstacles that can stop them? It's important to ask them questions as if it's the first date because it kinds is like a first date. You have to understand that this person is choosing to pay you their hard-earned money to get them to a place that they can't on their own. Also, to a place where they believe, life will become better. In other words, they are asking you to make their life better.
You should know what they do for a living. This information is crucial because it can play a role in why they are out of shape or be a factor that doesn't help. Someone who sits at a desk all day might pack on the pounds easier because they don't move as much, so that means calories burned are less. Information like whether they have a partner can help because that can be their support system at home. The journey to fitness can be tough as we already know, so a partner encouraging them is a win for you and your client. Kids are probably even bigger because that's when the clients say, "I don't have time" we all know that the time excuse it's real but has to do with making adjustments. Someone with kids might make it harder to cook and or workout.
When you ask these questions, you sound like you care, and that makes the potential client wants to work with you more. The clients should feel like their money is going to a good place, and they should see your value. Once you learn how to connect with people and understand their situation, you'll find signing up people is a lot easier. Trainers who listen are trainers that win. The best part is that those clients will tell more people about you and do the selling for you.
So before you even get a potential client on the phone, how do you promote? Well, there are a few avenues to getting clients. The first is social media. I'm sure you saw that coming, social media is great because it's free and everyone is on it. You can even target clients by location and their interests. I recommend using all social media platforms. Even if it just has an account, people can still stumble across your profile. You should have all the primary information in your bio. The information should be what type of training you do. If it's general fitness, if you focus on specific areas, the areas can be fat loss, muscle building, or a type of diet. When you do this, you get more clients because it doesn't look like you do everything, and that person looking for specific will feel more of a connection. For example, I focus on skinny-fat guys around the ages of 25 to 35 because I know that age range will be more Likey to want to change that about themselves as opposed to just sitting there doing nothing. Also, they will have money to pay for my services.
The social media platform I suggest is Instagram, Facebook, and Twitter. In my opinion, those three are the most popular. Also, you can link them together. I believe you can link Instagram to Facebook and Twitter when you post. Speaking of posting, you'll want to do that consistently, so you bring newcomers to your account—platforms like the ones I named like when you are active and bring people to your page. You might have difficulty because everyone uses social media, but it's still very possible.
When you post, have a call to action telling people what you want them to do, Also how to contact you. When some see your services they should never feel lost as to how to contact you and what you do but curious enough to reach out, don't put your location and prices, the area is okay to list. When posting, you should stick to fitness information, how to squat, and do push-ups. What's the best food for fat loss and how to avoid getting bloated. These are take away people get from you that makes them want to work with you.
So you're probably saying what else other than social media can I use Chris? Well, I'm happy you ask. I use platforms like thumbtack and neighborhood trainer to promote my personal training services. You should know that there are fees to use these platforms, but it's worth it if you are coming across serious people looking for training. You will be charged to speak to people who show you intertest, so it's sucks when the person isn't ready. What makes it worse is sometimes they never are, but it's challenging to know that beforehand.
If you don't like paying for exposure, you can start a newsletter. A newsletter is fun and useful once you do it right. You'll need an email list to get started. It's best to start with people you know, and as you send out emails, ask for referrals. You will have to come up with the content, but as a trainer, you should already have that. I recommend sending out 1-2 emails a week. One can be fitness tips, benefits of a particular exercise, an article you wrote, and or nutrition advice. When you ask for referrals, you can have your subscribers share it with someone they know. Most newsletters have a sign-up link button that allows you to do so. The newsletter software that I've used is fitpro, constant contact, and Mailchimp. If you are looking for the free route, you're better off with Mailchimp. I believe it's free as long as you have a certain number of subscribers.
Lastly, When it comes to getting a client, it's best to be yourself because the difference between you and other trainers is that you are you. The personality you bring and the style you have. Even if it's similar, nobody can ever be you, so that's something you'll have against everyone.
NASM CERTIFIED PERSONAL TRAINER
NASM FITNESS NUTRITION SPECIALIST
NASM FAT LOSS SPECIALIST
Christopher Gilbert is a Personal Trainer based in New York City and is known for his effective nutrition and workout programs along with his intense training sessions.